Features and Benefits
Meet WIC education requirements with Help Me Be Healthy brochures. Thoughtfully written and carefully designed, these 12 brochures sequentially focus on the needs of prenatal and postpartum mothers, infants, and children through age five.
Key features of the brochures include:
- updated photographs of children and caregivers of different ethnic backgrounds
- first-person phrasing (“I want to be active!”) to engage caregivers in dialogue
- professional graphic design uses type, color, and positioning to emphasize key messages
- key points for parents and caregivers are written in concise sentences
- reflects current USDA dietary guidelines
- includes complete USDA non-discrimination statement
Standards and best practices
The key early childhood topics presented in these brochures are based on national Early and Periodic Screening, Diagnosis, and Treatment (EPSDT) standards. The brochures were developed by Mary Dallavalle, retired State Nutritionist of the Maryland WIC Administration, and updated by Cristy Sellers, Nutrition Education Coordinator of Arkansas WIC. These materials are recognized as a Best Practice by the USDA, and are copyrighted by Crabtree + Company. The brochures teach issues at age appropriate times within the eight selected age ranges. Topics include:
- Reading readiness
- Childhood obesity prevention
- Food and nutrition — based on the current USDA guidelines
- Behavior and developmental skills
- Communication and language acquisition
We’re proud to provide the following table showing statistics derived from several recognized measures of readability or reading-ease. We believe that everyone deserves the best information about maintaining and improving their health, and that of their infants and young children. Help Me Be Healthy delivers on that promise.
About the Flesch Reading Ease Readability Formula
The Flesch Reading Ease score is acquired using a specific mathematical formula that takes into account average sentence length and the average number of syllables per word. The result is a number ranging from 0 to 100. The higher the number, the easier the text is to read.
- Scores between 90.0 and 100.0 are considered easily understood by an average 5th grader.
- Scores between 60.0 and 70.0 are considered easily understood by 8th and 9th graders.
- Scores between 0.0 and 30.0 are considered easily understood by college graduates.
About the Flesch-Kincaid Grade Level
Flesch-Kincaid grade levels correspond to US grade levels. A grade level of 4.0 would mean the average 4th grader could read and understand the work. (In theory, F-K grade levels can go as low as -3.4, though this is both unlikely and probably misleading.) The grade level is determined by the number of words in the sentences and the number of syllables in those words. Since a good deal of the HMBH brochure information is presented in table format rather than sentences and because the words in those tables tend to be only one syllable long (e.g., bread, eggs, yogurt, etc.) the scores are quite low.
About the Fernández Huerta Reading Test
This Spanish language readability test uses a scale similar to Flesch Reading Ease, where a score of “0” is the most difficult and a score of “100” the least. In more detail:
- Scores between 0.0 and 30.0 are considered very difficult — university level.
- Scores between 30.0 and 50.0 are considered difficult — grades 13 to 16.
- Scores between 50.0 and 60.0 are considered relatively difficult — grades 10 to 12.
- Scores between 60.0 and 70.0 are considered normal — grades 8 to 9.
- Scores between 70.0 and 80.0 are considered relatively easy — grade 7.
- Scores between 80.0 and 90.0 are considered easy — grade 6.
- Scores between 90.0 and 100.0 are considered very easy — grade 5.
Customized to fit your program
- All brochures are available in English or Spanish.
- We save you administrative time by shipping materials directly to multiple offices throughout your state, territory, or nation.